Trump Pushes AI Rebrand to Super Intelligence Catching On With Tech Leaders
Left 100%
Center 0%
Right 0%
2 left · 0 center · 0 right
What happened
On September 29, President Donald Trump issued an executive order directing federal agencies to substitute “Super Intelligence” and “SI” for “Artificial Intelligence” and “AI” in official communications, websites, reports, and policy documents, to the extent permitted by law. On Thursday he posted on Truth Social that the White House considers anyone who uses “Artificial Intelligence” rather than “Super Intelligence” to be “THE ENEMY.” The order does not require private companies to change their language. In the following days, Salesforce CEO Marc Benioff announced that the company’s AIForce platform would be renamed SIForce; Elon Musk pledged to rename SpaceXAI to SpaceXSI and the related X account was updated; Microsoft CEO Satya Nadella used the capitalized two-word phrase “Super Intelligence” in an X post; and Nvidia referred to “super intelligence research” in connection with a $1 billion scientific-advancement commitment.
Sourcing check · Mostly on the record · 3 articles
2 of 3 articles cite a named source for the story. It was on the record from the first report.
What these terms mean and how they're counted
- On the record · names a source 2 of 3
- On the record means the article cites a source by name for the story's main claim: a person, or an institution speaking officially, such as a company statement or a named agency's spokesperson. The opposite is an unnamed source. The count is how many of the counted articles cite at least one such source; the names are everyone named across them, each once however the articles spell it. Here: Marc Benioff, Elon Musk, Donald Trump and Satya Nadella
- Primary evidence · cites a document or data 1 of 3
- Primary evidence means the article cites a record you could check yourself: a court filing or ruling, a dataset or report, a recording or transcript, an official statement or press release, market data. A quote is not a document. The count is how many articles cite one. Here: executive order, social media post
- Credits another outlet 0 of 3
- The article says the story comes from another outlet's reporting (“first reported by Reuters”). Those articles relay the story; they are not independent confirmation. Here: Each article presents its own reporting.
- Unnamed sources 0 of 3
- The main claim is attributed to people who are not identified: “people familiar with the matter”, “officials said”. The count is how many articles do this.
- How it developed
- When the first report landed and whether it named anyone; when the first named source and the first document appeared. Here: First report Oct 10, 04:02 UTC by Business Insider, naming its source. First document the next day, from Business Insider (executive order).
- Not counted 0
- Opinion, analysis and video pieces, and articles too short to assess. Every count above is out of the counted articles. An article republished under a new headline is one article.
This is about who is cited, not whether the story is true. Each source below says what it names. How we count
ONE-SIDED THIS WEEK.
Only left-leaning outlets have covered this story in the last two days;
Breitbart reported it on 2026-10-05.
Omitted — what each side leaves out
Unpacked
Right-leaning outlets had not covered this as of publication. Left-leaning coverage reports an executive order that tells federal agencies to substitute Super Intelligence for the old term, and it tracks Salesforce and SpaceX changing product names. Trump's follow-up post called anyone still using artificial intelligence "THE ENEMY." Those outlets do not agree on who else has switched: one Business Insider write-up never names Microsoft's chief, while The Verge also brings in Nvidia. A reader of the silent side therefore never sees the order, the warning, or the corporate copies.
Left-leaning coverage also splits on the verb. One headline says the rebrand is "catching on." The Verge instead says Silicon Valley is "falling in line."
Have any federal sites actually made the substitution the order requires?
Bottom line
Business Insider has Salesforce already renaming AIForce to SIForce after Trump's warning; a right-leaning reader would not know that rename exists.
The receipts — 3 facts one side's coverage lacks
- Private companies are not required by the order to follow suit.
- Superintelligence generally describes systems far more capable than humans across a broad range of tasks, and renaming existing products does not establish that they meet that threshold.
- OpenAI, Scale AI, Character AI, and Resolve AI did not respond to requests for comment.
The Left View
Business Insider and The Verge report that Trump’s push to replace “AI” with “super intelligence” is being adopted by high-profile tech executives. They cite Benioff’s SIForce rename, Musk’s SpaceXSI pledge, Nadella’s wording, and Nvidia’s “super intelligence research” language, and they frame those moves as Silicon Valley falling in line or capitulating after a more contentious relationship with Trump’s first term. The outlets treat Trump’s “THE ENEMY” post as an escalation of a terminology test, note that private firms are not legally bound by the order, and report that companies whose names include “AI” face branding complications. They also state that “superintelligence” generally means systems far more capable than humans across a broad range of tasks, and that renaming existing products does not establish that they meet that threshold. OpenAI, Scale AI, Character AI, and Resolve AI did not respond to requests for comment.
Our Take (balanced)
The story is substantive: it involves named public actors, quoted social-media posts, a dated executive order, and specific product-name announcements, not a single uncorroborated claim. Established in the reporting are Trump’s Truth Social post, Benioff’s AIForce-to-SIForce announcement, Musk’s SpaceXAI-to-SpaceXSI pledge and X-account change, Nadella’s use of the capitalized two-word term, and Nvidia’s public wording. The September 29 executive order is a specific, checkable document as described by the covering outlets; its full text, legal limits, and any actual agency implementation have not been independently reproduced here. Whether corporate rebrands are legally completed, as opposed to social-media announcements, also remains unconfirmed. No right-leaning outlet has reported this. Watch for the official executive-order text and federal style guidance, product pages or corporate filings that lock in the new names, and on-the-record responses from firms whose names still include “AI.”
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